Reports
What normal looks like
Built from real account data, written without jargon. Free to download — there is no paid version of any of these.
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Open with my emailBeginner's benchmark sheet: what's a normal number?
CVR, AOV, return rate, CPC and ROAS ranges by category — so you can tell "bad" from "new".
Your first ₹1 lakh of ad spend, month by month
What to spend it on, in what order, and the three mistakes that eat most first budgets.
The unit economics sheet (fill in the blanks)
A spreadsheet of the break-even calculator, formulas already written, with a worked example.
Where should you sell first — your own site, Amazon, or Instagram?
A decision guide for one product and no budget. What each channel actually costs you in month one, in time as well as money.
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