You don't need an agency yet — do these six things first
I have spent most of my career on the agency side. If you have just started something, you probably should not hire one of us yet — and here is what to do instead.
Written by
Mandar
Your conversion rate is rising and your business is shrinking
Six months of clean conversion-rate growth, and flat revenue. The metric was improving because the top of the funnel was dying — and the improving metric was what hid it.
Nobody buys a ₹40,000 ring from a page built for a ₹400 t-shirt
Two years running ecommerce for a high-value catalogue. What moved the number, what lost, and why cheap-purchase advice is actively harmful above ₹10,000.
Quick commerce is not a conversion channel
The economics look broken because brands measure them against the wrong thing. Reframing the channel — and the obligation that reframe puts on you.
We were spending a third of the budget on 5% of the demand
An afternoon with three columns in a spreadsheet found 15–30% of an ad budget sitting in the wrong place — and a brand quietly bidding against itself on 90% of its keywords.